Caching plugins can be easily installed and will cache your WordPress posts and pages as static files. These static files are then served to users, reducing the processing load on the server. This can significantly improve performance.
Please keep in mind that just installing a caching plugin does not necessarily make your site faster. Doing a bit of optimization will get you a lot of speed increase without caching plugins. To further combat slowness you may want to re-evaluate the performance of your hosting package. Maybe you’ve outgrown it. In that case, upgrade to a better hosting solution.
Caching on the frontend side (what visitors see) in some cases does speed up page loading but may cause some unwanted behavior. When you are using caching and visitor visits some page, WordPress creates that page, Ad Inserter is called to do the job, the created page is sent to the visitor and it is also saved for quicker serving later. The next time the page is visited, the visitor gets cached (saved) page. Because of this some Ad Inserter functions can not work because Ad Inserter is not called when the page is cached:
- Ad rotation
- Server-side device detection
- Server-side referer check
- Server-side cookie check
- GEO targeting (IP address check)
- User check
- Debugging functions
When you need the functions listed above you have to switch off caching (if possible only on selected pages where needed). However, Ad Inserter also supports some of the functions above even when caching is enabled:
- Client-side ad rotation
- Client-side device detection
- Client-side referer check
- Client-side cookie check
- PRO Client-side GEO targeting (country detection)
- PRO Client-side IP address check
Client-side show is fine with banners as they are all loaded and only displayed when needed but some adverts (e.g. AdSense) can’t be used this way – use Client-side insert mode in such case.
document.write which can’t be used asynchronously (after the page is loaded and created). Client-side insert mode will not work with such ad codes.
If you are using W3 Total Cache for caching then you can still use server-side ad rotation, referer, cookie, IP address and country check even when the pages are cached as Ad Inserter supports special features of this caching plugin. Check section W3 Total Cache for details.
If you are using caching, the inserted code may not appear immediately on the page. Make sure you disable caching when you are testing or debugging. Some caching plugins like WP Super Cache have an option to disable caching for known users.
There is also an option to disable caching on specific pages (button Misc / tab Insertion). This option will prevent caching of pages where code blocks with this option enabled are inserted. This option works with WP Super Cache, W3 Total Cache and WP Rocket caching plugins. After you enable this option make sure you flush the cache.
Few additional notes when using client-side IP address or country detection:
- Page with dynamic blocks needs to access
/wp-admin/admin-ajax.phppage on your web server to get IP address and country. Make sure it is accessible and not password protected.
- Since the code block (when allowed) is displayed or inserted only when the page is loaded and country checked, you may notice a very short delay (few 100 ms) before the code (or ad) is displayed.
- When Ad Inserter Pro (using client-side detection of IP address and/or country) makes the block visible, the content below shifts downwards.
- Client-side show method for IP address and country detection uses div element to wrap the code(s) even when you use No wrapping style.
If you are using W3 Total Cache for caching then you can still use server-side ad rotation, referer, cookie, IP address and country check even when the pages are cached as Ad Inserter supports special features of this caching plugin. To enable this mode go to Ad Inserter plugin settings tab ⚙ / tab General and set Dynamic blocks to Server-side with W3 Total Cache and configure W3 Total Cache for dynamic content.
When Dynamic blocks is set to Server-side with W3 Total Cache and you are using ad rotation, referer, cookie, IP address or country check, Ad Inserter inserts short PHP code with special tags in place of code block. When W3 Total Cache plugin loads cached page it executes this code before it serves the pages. So the page is still served from the cache but the Ad Inserter blocks are dynamically created just before the page is served. Therefore, pages are served from the cache and the Ad Inserter code is still generated on the server-side.
Configure W3 Total Cache
How to fully set up W3 Total Cache is beyond the scope of this page. Check the W3 Total Cache manuals or contact its developer for help with that if you need it. To work with Ad Inserter you need to do the following:
- In General Settings set Page Cache Method to Disk: Basic
- In Page Cache under Advanced enable Late Initialization
- If you use Minify option then add
mfuncto the Ignored comment stems field
You need to flush the cache after making these changes.
Please note also the following:
- Mixing static cached and dynamic content is a tricky thing to do and often causes all kinds of issues. Ad Inserter follows the guidelines from W3 Total Cache on this. If it doesn’t work it’s very likely you didn’t configure W3 Total Cache correctly. Alternatively, you can decide to use client-side option for dynamic blocks – your adverts will show up just fine and rotation and GEO targeting will still work.
- In order to use dynamic content with W3 Total Cache,
W3TC_DYNAMIC_SECURITYPHP constant needs to be defined. Usually it is located in the
wp-confing.phpfile. This is a security string used when generating PHP code for dynamic content. If this constant is not defined, Ad Inserter will define and use it.
- Do not use debugging functions when caching is activated.
- When you make changes in settings of the W3 Total Cache purge all caches before you check page.
- If you deactivate W3 Total Cache plugin, Ad Inserter will use Server-side instead of Server-side with W3 Total Cache setting for Dynamic blocks.
- After you activate W3 Total Cache plugin go to W3 Total Cache General Settings and click on Save all settings.